Dynamic, Next-Gen MMM
AIM is a real-time marketing mix modeling (MMM) platform that maximizes ad spend efficiency and incrementality. AIM works with Kochava and any other MMP.
Traditional MMM quickly becomes outdated without regular updates, making it time-consuming and requiring skilled resources to manage.
AIM (Always-on Incremental Measurement) is a sophisticated learning system that continuously updates and enriches data, ensuring that budget recommendations are always accurate and ready to use.
User acquisition (UA) marketers are facing significant challenges. Last-touch attribution is less reliable due to evolving privacy initiatives. Outdated probabilistic methods like traditional marketing mix modeling (MMM) and incrementality testing struggle to keep pace with the dynamic UA landscape.
The UA marketer of today requires a more adaptable and nimble solution to navigate a rapidly changing environment.
Unlike other MMM approaches, AIM leverages advanced machine learning that continuously adapts to new market information, providing always-on insights your UA buying team can put into action.Book a Meeting
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