How To Choose A KYC Provider In 2024 [+Comparison Table]

Recently, I was approached by one of our clients, who posed this query: “We would like to integrate a KYC solution provider. Which one would you recommend?”  I certainly knew the difference between authentication and verification. But I couldn’t have predicted how answering such a simple-sounding question would turn out to be more of a task than I imagined. So, now let me walk you through my journey of discovery!

Steps to take before choosing a KYC vendor

Answer essential questions

Once you’ve done your due diligence on Google and gained a general understanding of the KYC concept, procedures, and landscape plus compiled a list of KYC providers that look trustworthy, ask yourself a few simple questions before reaching out to their sales.

• What is the expected volume of onboardings per day?
• How big is the compliance department?
• What is the current automation-to-manual review ratio?

When you feel you’ve gained enough information here, embark on the second stage.

Prepare your requirements

Prior to your first call with KYC vendors, make sure you have the following list prepared:

• Requirements!
• Requirements!
• Requirements!

Do not talk to a prospective supplier without understanding your requirements. This is wasting time, for both sides.

Ultimately, I shortlisted the following names: Mitek, Comply Advantage, Trulioo, Fenergo, Ondato.

Define key issues to handle via the KYC provider

Determine the particular criteria to help make your choice. How would you measure up and compare different solutions?

A potential KYC vendor should help resolve the following:

• Improve the customer onboarding experience
• Reduce onboarding and transactional fraud
• Diminish manual applications review time 
• Decrease KYC costs
• Handle regulatory compliance

So, finding a solution that strikes a perfect balance between customer satisfaction, risk management, and regulatory compliance isn’t the easiest task ever, right? 

Luckily, we can help.

Key features to look for in a KYC software

The KYC landscape is fairly competitive. Now, as fraudsters become more and more sophisticated, KYC vendors are rushing to respond accordingly with safeguard solutions.

So, how to find out that a particular KYC provider would be a perfect shield from fraudsters and bring you more customers — ultimately increasing the bottom line?

All KYC vendors are not made equal. Some have better coverage, for example, while others may have a better manual/automated review ratio.

But, bear in mind, if a vendor commits to coverage for a certain number of countries, it doesn’t automatically mean that they can process all types of available documents therein. So yes, the devil is again in the details.

Here are the key aspects to consider prior to making a decision:

• Security
  It goes without saying that you must be certain security is provided in a proper and appropriate fashion.
• Perfect fit
  Depending upon your requirements, you may want to choose separate, individual components like ID verification, or, you may want a more comprehensive end-to-end solution covering KYC, AML, and anti-fraud. The key point is to choose the solution that has the features and functionality which would best fit the needs of your operations.
• Easy integration
  APIs are the veins of the FinTech (not solely, of course). Make sure your vendor can offer hassle-free back-end and front-end integration which will reduce cost and time significantly.
• Reference data connectivity
  Check whether the vendor has their own database. Normally, big-market players offer both their own database as well as the option to integrate other resources (e.g., governmental databases, integrated premium data sources, customer-specific data lists).
• Technology used
  ML, AI, and biometrics.
• Verification ability
  A simple way to evaluate a vendor’s ability is by testing customers’ data. Test the legitimate IDs as well as fake ones, expired, older, or different versions of an ID.  Do not forget to test the speed of manual reviews and audit the results.
• Risk/conversion dilemma
  Obviously, the key question all financial institutions face is how to make the onboarding easier, and for the institution itself to meet compliance requirements. Try to investigate whether your solution can optimally balance between those two. 

Ask your potential vendor how they would actually improve account and customer onboarding processes, and how it would reduce fraud and false positives. Read this article to explore how KYC verifications are transforming into red tape. 

Top KYC providers comparison table

The KYC vendors included in our sampling are presented in the table below. For our benchmarking, we have chosen the key parameters which represent the typical KYC process: onboarding, surveillance, and reporting.

*but no biometrics capabilities in-house
**available through the partners

Source: the data obtained directly from the sales representatives or taken from the corresponding websites. The frame is taken from the Quinlan & Associates Report

KYC tools pricing

One of the critical aspects of benchmarking — and probably one carrying a large degree of weight in regard to your decision-making — is pricing, of course.

As you might guess, the price correlates with the volume and number of transactions/operations capability on offer. Prices can also, in some cases, be negotiable. You can compare pricing rates by contacting the above-mentioned “know your customer” service providers directly. 

API-first approach

Being a fintech vendor, we constantly emphasize the importance of an API-first approach — and metaphorically call it the new ‘electricity’. It is the only means by which to make a fast and cost-efficient integration, managing the solution from one instance.

APIs add flexibility to your product development, save tons of time and budget, and enable the creation of the most convenient applications for the end-users.

Every vendor displayed in the benchmarking sample can integrate front & back end as well as partners from adjoining fields like biometrics, online authentication, etc.

If you’re building a banking or payment product, SDK.finance offers a powerful transaction engine to cut down your development time and act as a foundation for further developments. Contact us to learn more about our fintech solutions.

Watch SDK.finance Platform’s demo video to explore how to manage your users, ensure KYC compliance, and prevent fraud with the robust system back office. This video showcases real-life scenarios demonstrating the power of the Clients section: